Privacy at HerdMobile
Your herd records stay on your phone, while connected services have clear, separate controls.
Farm records on your phone
Your herd, animal, health, breeding, feed, finance, reminder, report, media and backup content stays in the app on your device or in files you save yourself. HerdMobile does not receive these records for remote access.
Ads, analytics, and stability
The Android app shows ads through Unity LevelPlay, which serves them from Unity Ads and ironSource Ads. App versions that have not been updated yet still show Yandex Ads. AdMob is not used. To show, count and limit ads, these ad services receive device and advertising information such as the advertising ID, IP address and device model, together with your choice of personalized or non-personalized ads. App usage statistics sent to HerdMobile are optional—if you turn them on, the app sends only approved types of technical information using a random app ID rather than your name. Crash and app-freeze (ANR) reporting through Crashlytics and AppMetrica is turned on by default as a separate stability service.
Website consent and connection security
Website usage statistics are turned off by default and asks for your separate consent. What you type into search bars and full URL query strings are never sent to analytics. Cloudflare handles connection details at its network edge to deliver the site and keep it secure, and HerdMobile never copies your source IP address into our app usage databases or admin exports.
Retention and deletion
Raw HerdMobile technical records stay active for 90 days, followed by a 14-day hold before permanent deletion. Combined usage counts and inactive random installation IDs stay active for 400 days, followed by a 30-day hold. Records of administration, software releases, website updates and data cleanup stay active for 730 days, followed by a 90-day hold. Scheduled cleanup removes at most one batch of 500 records per database transaction. When we verify a deletion request, we promptly archive matching usage statistics sent to HerdMobile and remove them from combined usage counts within 24 hours. Deleting farm records on your phone is a separate action you control directly in the app.
Subscription checks
When you buy, restore or refresh Premium, the app sends your Google Play purchase token and a random install ID to the HerdMobile billing service, which confirms the purchase with Google Play. We store them only in one-way coded form, with the plan, status and expiry date. Your name, email, raw IP address and farm records are not stored there, and payment details stay with Google Play. Check history is kept for 90 days and daily request counts for 30 days; the subscription record and misuse blocks are kept as long as they are needed to run the subscription.
Privacy contact
Email privacy@herdmobile.app with questions about this policy or your rights over data sent to HerdMobile. Report security issues to security@herdmobile.app.